THE RELATIONSHIP BETWEEN KEY DETERMINANTS AND GEN Z’S INTENTION TO PURCHASE SUSTAINABLE PRODUCTS : Lim En Tong, Zuroni Md Jusoh and Norzalina Zainudin. Jurnal Pengguna Malaysia, [S. l.], v. 41, n. 2, p. 69–86, 2025. DOI: 10.60016/jpm.v41.205. Disponível em: https://jpmjurnal.com/jpm/article/view/306. Acesso em: 24 oct. 2026.