Md Yusof IS, Md Hashim A, Tai JY. COGNITIVE ERGONOMICS APPROACH IN FOOD PACKAGING DESIGN INFLUENCE ON PURCHASE DECISIONS AMONG KLANG VALLEY CONSUMERS, MALAYSIA (PENDEKATAN ERGONOMIK KOGNITIF DALAM REKA BENTUK PEMBUNGKUSAN MAKANAN DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN DI KALANGAN PE. jpm [Internet]. 2024 Dec. 31 [cited 2026 Apr. 20];40(2):38-59. Available from: https://jpmjurnal.com/jpm/article/view/264