FACTORS INFLUENCING PURCHASE INTENTION TOWARDS NATURAL COSMETICS AMONG STUDENTS IN UNIVERSITI PUTRA MALAYSIA: Goh Dah Hong and Syuhaily Osman. jpm [Internet]. 2025 Dec. 31 [cited 2026 Aug. 29];41(1):59-78. Available from: https://jpmjurnal.com/jpm/article/view/291