DESIGN AND CONTENT ANALYSIS OF MYDIN’S WEBSITE IN MALAYSIA

Abstract

With the improvement of lifestyle and purchasing power, Malaysians have shifted their shopping preferences from small retail stores to the hypermarkets. One of the reasons is that these hypermarkets offer a complete array of merchandises under one roof. According to a research, Malaysian has spent 37% the most money in hypermarkets as compared with other supermarkets, convenience stores and personal cares stores(Nielsen Hong Kong, 2010). Perrigot and Cliquet(2006) argue that a hypermarket covers “everything under the same roof” which combines supermarkets and department stores with respect to wide floor space for the broadest category of products linked to discount price policy of self-service and networking techniques based on sales promotion methods and effective merchandising, and large parking space. This is further supported by Farhangmehret al. (2000) who argue that hypermarket is the preferred type of retail store for consumer for regularly purchased packaged products, due to its low prices and suitable one-stop shopping.