FACTORS INFLUENCING THE USE OF FACE MASKS IN TERMS OF AESTHETIC VALUE AND SAFETY ASPECT FOR HEALTH AMONG YOUTH IN KAJANG DURING ENDEMIC COVID-19

Irwan Syah Md Yusoff, Azhari Md Hashim and Lee Hui Min

Abstract

Abstract
The COVID-19 pandemic has significantly altered public health behaviors, particularly
through the widespread use of face masks. As Malaysia enters the endemic phase,
face mask use among youth becomes less of a regulation and more of a personal
choice. This study explores the factors influencing youth in Kajang, Selangor, to
continue using face masks by focusing on two key perspectives: aesthetic value and
the safety aspect in relation to health. A quantitative, cross-sectional research design
was employed involving 250 youth aged 18–30 years selected through convenience
sampling. Data collection was carried out through face-to-face surveys using a
structured questionnaire that measured variables such as comfort, design, user
friendliness and perceived health benefits. Descriptive statistics revealed that 69.6%
of respondents used three-layer masks and 64% wore masks for more than five hours
a day. A notable proportion (36.8%) expressed dislike for respirator-type masks (e.g.,
N95, KF94), citing discomfort and poor aesthetic appeal. The Pearson correlation
analysis demonstrated statistically significant and positive relationships between
comfort (r = 0.374, p = 0.000), design (r = 0.289, p = 0.000) and user-friendliness (r =
0.448, p = 0.000) with perceived health protection. These findings indicate that youth
prioritize safety but are also influenced by comfort and design elements. The
aesthetic value enhances their willingness to wear masks, especially in social settings
where self-image and fashion are valued. This study provides valuable insights for
policymakers, public health officials and product designers to create effective, user
centered and health-conscious mask interventions. Future public health strategies
should consider combining aesthetics with functionality to sustain compliance among
younger populations during health crises.
Keywords: COVID-19, Face masks, Youth, Aesthetic value, Safety aspect, Health
behavior, Comfort, Design, Usability