FACTORS INFLUENCING THE USAGE BEHAVIOUR OF E- WALLETS AMONG UNDERGRADUATES IN KLANG VALLEY

Abstract

This research aimed to determine the factors (social influences, performance expectancy, and hedonic motivation) that influence the usage behaviour of e-wallets among undergraduates in Klang Valley. A total of 200 undergraduates studying in local and private universities were selected as the respondents to answer the online questionnaires (Google Form) that have been distributed to Facebook and Twitter follower lists. Pearson correlation analysis showed all the three independent variables (i.e., social influence (p=0.000; r=0.577), performance expectancy (p=0.000; r=0.657) and hedonic motivation (p=0.000; r=0.521)) have significant relationship with usage behaviour of e-wallet. Meanwhile, the result of multiple linear regression indicated that performance expectancy was the most significant factor that influenced usage behaviour (β = 0.438). This research is expected to help consumers to understand in- depth the factors that influenced their usage behaviour of e-wallets and e-wallets providers to improve the features and functions of e-wallets to attract more usage rates.