PRICE VS COMFORT: MALAYSIAN YOUTHS' PREFERENCE FOR ACCOMMODATIONS WHEN TRAVELLING

Abstract

In Malaysia's evolving hospitality industry, there needs to be more in the Malaysian
youths' nuanced preferences regarding accommodation selection, particularly the
trade-offs between pricing and comfort. The purpose of this study is to explore the
preferences of Malaysian youths regarding accommodations selection during travel
focusing on the trade-off between price and comfort. The research design for the
study employs a qualitative approach, utilizing in-depth interviews. The open-ended
interview questions allow participants to contribute their original perspectives without
being constrained by predefined answers. The study employs interviews to determine
the main factors influencing Malaysian youths' accommodation preferences, such as
proximity to amenities, price points, service quality, and location. By examining these
variables, the study seeks to provide valuable recommendations to accommodation
providers to better meet the requirements and demands of young Malaysian
travelers. The data were analyzed using an inductive thematic analysis to understand
the preferences of Malaysian youths when choosing accommodations during travel.
The findings reveal that a significant proportion of respondents prioritize comfort and
facilities, though many are willing to compromise these to save money. This study's
practical implications are considerable, as its findings can help accommodation
providers better align their services with the preferences and lifestyle needs of young
Malaysian travelers, ultimately enhancing their overall experience.

Keywords: Accommodation, Choices, Comfort, Hospitality industry, Malaysian
Youths, Price