Vol. 40 No. 1 (2024)

Articles

• ATTITUDE, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIORAL CONTROL TOWARDS FAST FASHION BUYING BEHAVIOR AMONG ADULTS IN KLANG VALLEY

  Loo Zheng Hao, Zuroni Md Jusoh

  1-20

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• KEMAMPUAN GOLONGAN DEWASA MEMBELI RUMAH ANTARA BANDAR DAN LUAR BANDAR DI NEGERI PERAK

  Chai Shu Ni, Doris Padmini Selvaratnam

  21-45

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• PENGARUH SIKAP DAN PENGETAHUAN TERHADAP PEMBELIAN PRODUK DALAM TALIAN: PENGALAMAN PENGGUNA PERNAH DITIPU

  Syuhaily Osman, Nuraida Mirza Zalmann, Zuroni Md Jusoh

  46-69

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• MILLENNIAL GENERATION’S PERCEPTIONS AND BEHAVIOURS OF SAVING PRACTICES: A PRELIMINARY SURVEY

  Khairunesa Isa, Sarala Thulasi Palpanadan, Wan Hanim Nadrah Wan Muda, Jalihah Md Shah4

  70-84

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• ANALYSIS ON SOCIAL MEDIA, LEVEL OF FINANCIAL LITERACY, AND THE TOURIST BEHAVIOR OF GENERATION Z IN MALAYSIA

  Siti Yuliandi Ahmad, Nur Farhana Jalaluddin

  85-104

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• FINANCIAL STRESS AND CONSUMER ANXIETY AMONG YOUNG CONSUMERS

  Li Xinyi, Doris Padmini Selvaratnam

  105-122

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• PRICE VS COMFORT: MALAYSIAN YOUTHS' PREFERENCE FOR ACCOMMODATIONS WHEN TRAVELLING

  Nur Aliya Nadhira Azman, Siti Yuliandi Ahmad

  123-141

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• CONSUMER PURCHASE INTENTION ON DIETARY SUPPLEMENTS IN TELUK INTAN, PERAK

  Nurool Aienna Azwa Mohd Ismail, Afida Mastura Muhammad Arif

  142-159

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• PENGARUH PERSEKITARAN KAFETERIA KE ATAS TINGKAH LAKU PEMBELIAN PENGGUNA DI LEMBAH KLANG

  Syuhaily Osman, Muhammad Rahmat Jamaluddin

  160-182

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• DIGITAL MARKETING STRATEGY IN PROMOTING PRODUCT

  Muhammad Alif Nasrullah Abdullah, Doris Padmini Selvaratnam

  183-199

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