DIGITAL MARKETING STRATEGY IN PROMOTING PRODUCT

Abstract

This study investigates the effectiveness of digital marketing tactics in promoting
products, addressing both industry needs and academic gaps. The rapid transition from traditional to digital marketing and significant investments in digital advertising
highlight the necessity for optimized strategies to achieve satisfactory ROI. Using a
mixed-methods approach, the research analyzed data from 119 survey responses
across diverse industries. Key findings indicate a predominant use of social media
marketing, varying adoption rates of AI-driven personalization, and notable differences in digital marketing practices across sectors. The study underscores the
importance of high-quality content and data-driven strategies for effective marketing.
Policy implications suggest the need for incentives and support to facilitate the
adoption of new technologies, industry-specific frameworks, and regulations
promoting ethical data use. These insights aim to enhance digital marketing efforts,
contributing to academic literature and practical applications.

Keywords: Digital Marketing, AI-driven Personalization, Data Analytics, Customer Engagement, Marketing Strategies, Marketing Effectiveness, Search Engine
Optimization (SEO)