Vol. 36 (2021)

Articles

• AN EMPIRICAL STUDY OF FACTORS INFLUENCING CONSUMER ADOPTION INTENTION FOR MOBILE PAYMENT IN MALAYSIA

  Soo-Cheng Chuah, Zarina Denan, Keshminder Singh JS , Juliana Noor Kamaruddin

  1-20

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• FACTORS AFFECTING PURCHASE BEHAVIOUR OF SMARTPHONE: A STUDY ON GEN Y IN UNIVERSITI PUTRA MALAYSIA (UPM)

  Syuhaily Osman, Sin Yee Law

  21-41

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• THE RELATIONSHIP BETWEEN WILLINGNESS TO PAY, ATTITUDE AND HEALTH KNOWLEDGE WITH INTENTION OF CONSUMING ORGANIC FOOD AMONG WORKING WOMEN IN KELANTAN

  Zuroni Md Jusoh, Siti Faaiqah Mohamad Zailani

  42-54

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• FAKTOR MEMPENGARUHI KEPUASAN PERUMAHAN DALAM KALANGAN PENDUDUK RUMAH KOS RENDAH (PPR) DI TAWAU, SABAH

  Norjanna Jahada, Jasmine Leby Lau

  55-80

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• THE RELATIONSHIP BETWEEN SELF-EFFICACY, AWARENESS AND SUBJECTIVE NORMS WITH ONLINE SHOPPING SELF-PROTECTION PRACTICES AMONG CHINESE CONSUMERS IN SEREMBAN, NEGERI SEMBILAN

  Tham Jing Y, Afida Mastura Muhammad Arif

  81-92

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• E-SHOPPER TYPOLOGIES DIFFERENCES IN ONLINE BUYING SATISFACTION AMONG UNIVERSITI PUTRA MALAYSIA’S STUDENTS

  Syuhaily Osman, Kai Wah Cheng , Sook Han Then

  93-115

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